Sometimes I wonder how the Straits Times “editors” select letters sent in to them for publication in the newspaper’s online and hard copy Forum page.
I wonder again today on reading this absurd complaint about an ad by Great Eastern Life Assurance which appeared online. (see letter reproduced below).
Just as well almost all the some 20 comments to the letter thought the writer’s response to the ad absurd and OTT.
Personally, I don’t know how and when the word “discrimination” has become such a lightning rod for whingeing.
Whether we like it or not, whether we think about it or not, we are practising discrimination all the time: every time we make a choice; every time we decide for this person against that. It’s about discernment and taste, nothing more.
OK, in sociology, discrimination has been narrowed down to the prejudicial treatment of individuals. Yet even if we stuck with this narrow definition, prejudiced or biased treatment needn’t always only be negative.
The GE ad is a case in point.
I wish the ST Forum letter “editors” would be more discriminating in their selection of what to publish.
Dec 28, 2010
Disturbed by ‘discrimination’ ad
I WAS taking the MRT when I saw the Great Eastern Life Assurance Company’s campaign, titled “It’s great to be a woman”, on the train. The headline read “Discrimination works. Especially on Ladies’ Nite”.
I was greatly disturbed by this. While many women are fighting discrimination in society and the workplace, Great Eastern seems to be acknowledging discrimination by saying discrimination works. There are many reasons why it’s great to be a woman, but I strongly believe that women should never use their gender to gain advantages.
Great Eastern should seriously reconsider their reasons why it’s great to be a woman and remove the superficial views. If not, this campaign will be perpetuating sexual discrimination.
Choo Ai Zhia (Ms)