Tag Archive | Marmalade Pantry

What I ate in Melbourne 1

Other than breakfast and three home cooked meals, we ate out all the time we were in Melbourne and I would agree with LW that in Australia, more precisely Melbourne, it’s difficult to eat a bad meal eating out. 

I would also add that given average prices per meal were equivalent to what’s charged at Les Petit Salut or Marmalade Pantry in Singapore, I don’t expect to eat bad food! 

I shall divide the meals we ate out into a few categories, starting with the most expensive meal — which was taken on the night we arrived at the much written and touted about “fine dining” restaurant called Da Noi on Toorak Road, South Yarra. 

By its name, one could be forgiven for thinking it’s a Viet joint but it ain’t. It’s a Sardinian restaurant and has received much publicity in food guides and on the Internet. 

Our bill came to AUD333 for three and out of  “enormous” generosity, we rounded that up to AUD340 because in Aussie restaurants, there is usually no service charge, making it AUD113 or S$148 per head. 

Was the meal worth that money? I guess to be able to say that one’s eaten at Da Noi may elicit some open mouth wonder from your regular yuppie Melbourne dweller. So yes for bragging rights.

But value for money? Let the following pictures do the talking. (They come from LW’s camera as I had 4gotten to bring my trusty Nokia to the dinner). 

First the wine. It was AUD55 which was reasonable enough considering we were so reckless (we could have been slaughtered — but we weren’t) as to ask the waitress to select one for us, on the ground that none of us were au fait with Sardinian food and also because the chef’s rather parsimous with information about what’s on the menu, other than to ascertain what the guests don’t eat — because of food preferences, allergy or diet. 

Personally I don’t like this sort of mystery menu but it seems to be all the rage nowadays, as witness our recent foray to Blu at the Shangrila as retold here and here

Following are some of the dishes that were served up, not in any particular order, except for the dessert and I think the eel (!!!) sashimi, which ended and began our meal. There was also a portion of a roast suckling pig for which strangely I couldn’t find any pix. No matter, we didn’t finish that and had what’s left “da pao” (and subsequently reappeared as part of a delightful dish that TK tossed up when we couldn’t go out to eat because of the pissing rain — more that in a later post). 

dessert a trois

eel sashimi roulade a trois

beetroot salad that LW liked

not sure what this was

something 2 cleanse the palate

For me, Da Noi was pleasant enough in a trattoria or taverna sort of way: noisy, cheerful, brash and crowded.  The ceiling was high, the room was long and narrow; the lights a little short of dark. But fine dining it wasn’t! 

Perhaps I wasn’t able to appreciate the finer points of the place because I was jet lagged, having arrived in Melbourne at 8.30am Aussie time (or 5.30am Spore time) and we had been on the go in the 37 degree heat from then, with only 2 very short breaks in between.

Hence by the time dinner was over, I was lucky not to have collasped from sheer fatigue ! Let alone do justice to the Sardinian cooking that so many other diners had orgased about! In print n in cyber space.  

Delifrance: past its used-by date?

I go to Novena Square a lot: partly becuase it’s near my home; partly because the parking there is cheaper than many other places and lastly, especially in recent weeks, because the old mother is unwell and we are frequent visitors to TTSH quite against our inclinations. And for the uninitiated, TTSH is across the road from Novena Square and Square 2.

When getting out of the carpark in Novena Sq, one can easily get into Velocity (which is the rather droll name for the N Sq extension), if one took the office tower lift.It takes one to the 2nd floor – which is actually the 1st or street level floor, if one took the lift that goes directly into the shopping mall in NSq itself.

Such are the mysteries of how Uniquely Singapore’s floor levels are numbered that from one door it may be considered street or 1st floor and from another door, it’s actually the 2nd floor. Furthermore, this isn’t unique to this complex.

TTSH itself isn’t any better. The A&E department is on the street level but within the hospital complex it is actually B1. And where the Phamarcy is, it is considered B2 from the inside but it’s also on the street level from the outside.

Don’t ask me why. Probably everything on both sides of the street are built into a hill that has long since disappeared.

As usual, I digress. I began by planning to write about Delifrance in Velocity. It’s a Bistro, quite large and, being an open-concept, one can see at a glance how crowded or quiet it is.

The sad fact is that I’ve passed it often over the past two years since its opening, at various times throughout the week, except Friday or Saturday nites: it has invariably been what the Chinese call “hitting at flies”.

It can’t be the prices since competing cafes in and around Velocity are more or less charging similar level prices or even more: Spinelli downstairs and Cedele in Novena Sq, also downstairs; both less than two minutes walk away. Then there’s Mingles right next door. I’ve seen them all more packed than Delifrance.

It doesn’t seem to be the quality of the food either. Mingles serves food that leaves much to be desired with service that’s erratic, tho I say this from only one experience more than a year ago. It was so trying that I’ve never been there to eat again, not even when one of its supes is scrumptous to look at. Well, I can’t eat him, can I? 

I think back to the time when I discovered the first Delifrance cafe in Clifford Centre, o heck, some 30 years ago. I was so thrilled to bite into a real butter croissant and crusty crunch French bread, tuna melt, egg mayonnaise and so on. Then there was the coffee: freshly brewed. Why there was even cappuccino. I thought I had found paradise.

(Ciabatta and foccacia breads were to arrive later, when Coffee Bean and Tea Leaf cafes hit this island but that’s another story for another time)

I was so over the moon about Delifrance that I positvely became its evangelist, without even realising it. I even persuaded a friend who was PA to the then chairman of OCBC bank, Tan Chin Tuan, to suggest to her boss to have Delifrance fare for lunch on the days when they lunched in, instead of buying take-away from his usual hawker joints at Mosque Street or Market Street.

He took up her suggestion but from what I gathered it was thumb’s down for those hard sandwiches. The old man didn’t see any merit in eating dry as dust bread that demanded much teeth and jaw work but didn’t yield any returns for his taste buds.

For a while, mayb even years, it looked as tho more people thought like me than the old man. Delifrance prospered and grew till Sembawang Corp bought it over, tho what for I don’t know, other than perhaps it’s a homegrown brand, it has franchise and it is/was in the lifestyle business.

It wasn’t an unqualified success as a investment for Sembcorp. In the meantime, the market/demand created by Delifrance soon saw the foreign likes of Starbucks, Spinelli, Coffee Bean et al coming to these shores, providing the coffe, sandwich and cakes fraternity here with more, even better, choices.

Then there are the home-grown competitors like Cedele and Marmalade Pantry which in many ways bettered everything that Delifrance or its foreign competitors did. Both incorporate the tastiest of the foreign with a twist of the local.

So much for first movers’ advantage. In Delifrance’s case, it was more like the Chinese adage in which, “the pioneer plants the trees, the late-comers harvest the fruits”. 

Now every time I pass a location where there once was a Delifrance and where there is no longer one or at best a shrunken version, I wonder whether every business, especially food business, has a sell-by date? And simply re-inventing or remaining relevant will tickle taste buds as much as cotton buds in the mouth of a gourmet.